Reebok Kinetica
With the CD at Brand New School, we iterated several versions of the ‘Zig’ for the Conor McGregor Reebok Kinetica campaign with the intent to highlight the dynamism and energy of the Reebok Zig. Ultimately we settled on on neon-translucent zig pattern that emerges from the shoe.
Credits
- Studio: BNS
- Design Director: Andrés Rivera
- Producer: Andre Araujo
- Designer: Bobby Ushiro
- Animation: Olive Welsh, Gerald Soto
Conor McGregor + Reebok Zig Kinetica collaboration
For Conor and Reebok’s Zig Kinetica collaboration, we utilized a saturated gradient Zig structure against the Conor’s Crimson and Black colorway sneaker. The task was to design and lookdev the Zig structure to impact the shoe in a way that fills the space and highlights the dynamism of visual energy that expands from the motion of the Zig Kinetica shoe.
‘Zig’ lookdev
We utilized as details that would show through a translucent structure while retaining a saturated gradient treatment for the Zig structure. Ultimately this would inform the look of the animation but I was more involved with the lookdev and design for this project and we iterated a variety of treatments all in it’s own nuance and explorations during the process.
